WEINSTEIN WHOLESALE MEATS

This project was a research heavy branding assignment with strict perimeters to only use typography. Weinstein Wholesale Meats has a rich history in Chicago; since 1959 they have been cutting meat and shipping it around the country. Their current branding inaccurately represented who they are. I referenced old ghost signs as a way to highlight the company's heritage.

CLASS PROJECT: Typographic logo design, Branding, Research, User Experience.

 
 
Wein_Brand_strategy.jpg
B_3.jpg
 
B_2.jpg
 
A_2-Blue.jpg
 
Griffin_Logo_Refine.jpg
 
Wein_Logo.jpg
 
T-Shirt_Weinstein.jpg
 
Weinstein_Truck_2.jpg