The objective for this project was to create a figurative trademark using an animal. I was assigned a cheetah for a grocery delivery app. I began with an extensive investigation of form, I focused on how to portray the speed and efficiency of a cheetah. However, as the process moved forward, I found that the most distinguishing aspect of the company was not its speed, but its unique availability. You could now get your groceries 24/7, I pitched this idea to my client (fellow student), and with his approval I ran with it.
CLASS PROJECT: Logo Design
This is a work in progress