Cheetah Logo

The objective for this project was to create a figurative trademark using an animal. I was assigned a cheetah for a grocery delivery app. I began with an extensive investigation of form, I focused on how to portray the speed and efficiency of a cheetah. However, as the process moved forward, I found that the most distinguishing aspect of the company was not its speed, but its unique availability. You could now get your groceries 24/7, I pitched this idea to my client (fellow student), and with his approval I ran with it. 

CLASS PROJECT: Logo Design
This is a work in progress

 
 
Cheetah_Logo.jpg
 
CH_1_Edit-BW.jpg
CH_2_Edit-BW.jpg
 
Cheetah_iPhone.jpg
Cheetah_Logo_Apple-Watch_1.jpg
 
 
Cheetah_Logo_White.png